Everything between the domain and the customer.

A custom site starts with your data model, not a theme. Pages are hand-written templates with only the markup and scripts they need, so they load fast on any connection and rank on their own merit. You get a clean admin panel for the content you change often and nothing you do not.

Typical scope

• Brochure and lead-generation sites with editable content blocks per page
• Inventory and catalogue platforms (vehicles, property, products) with filtering and search
• Role-based admin panels with soft delete, audit trails and view tracking
• Multilingual builds, English and Arabic included, with correct RTL handling
• REST APIs for a companion mobile app

Stack

PHP 8, MariaDB or MySQL, vanilla or lightweight JavaScript, Apache or LiteSpeed, cPanel-hosted or on your own server.

Built for brands that want a store that looks and behaves exactly as they specify. Checkout is wired to Stripe, customers can sign in with Google, and every order triggers branded email, a PDF receipt and, if you want it, a WhatsApp alert to your phone.

Included in a typical build

• Product catalogue with variants, stock levels, wishlists and saved addresses
• Stripe card payments, Apple Pay and Google Pay where available
• Google OAuth sign-in alongside email accounts
• Transactional email via Resend with a full branded template set
• PDF receipts and invoices generated on order
• Twilio WhatsApp notifications for new orders and admin alerts
• Analytics dashboard: revenue, orders, top products, traffic sources
• Migration of existing orders and customers from WooCommerce or Shopify

Security

Hardened sessions, CSRF protection, rate-limited auth, prepared statements everywhere and a security review before launch.

WordPress is the right tool when your team already knows it or you rely on a specific plugin ecosystem. The difference is in how it is built: a lean child theme, custom page templates instead of Elementor, a proper cache and CDN layer, and plugins written for your case rather than stacked from the repository.

What gets done

• Custom child themes and page templates that replace heavy builders
• WooCommerce catalogue set-up, including 400+ product imports with images and attributes
• Custom plugins: keyword queues, scheduled publishing, admin tooling
• LiteSpeed Cache and QUIC.cloud CDN configuration, image optimisation
• Fixing persistent mobile issues: menus, off-canvas panels, layout shifts
• Full migration from WordPress to a custom stack when you have outgrown it

Automation that runs in production: a WhatsApp agent that answers enquiries and qualifies leads around the clock, or a content pipeline that researches, writes and publishes one search-optimised article a day under rules your SEO team defines. Built on the Claude API with your own keys, so usage and cost stay under your control.

Systems delivered

• WhatsApp AI lead agents: 100+ real customer conversations handled to date
• AI auto-posting pipelines: 200+ articles published, each anchored to a real product or service page with internal links, images and schema
• Keyword queue management, duplicate-title guards, slug and length rules enforced in code
• Structured output pipelines that never break on long HTML
• Separate API keys and spend tracking per site

Good fit for

Dealerships, e-commerce stores, service businesses and anyone who needs steady content or lead handling without adding headcount.

Most SEO problems are engineering problems: slow pages, missing structured data, redirect chains, duplicate content from wildcard subdomains, cannibalised keywords across a blog. These get fixed at the source rather than patched with a plugin.

Scope

• Site architecture and URL planning before the build starts
• Schema.org structured data, Open Graph, XML sitemaps, robots rules
• 301 redirect maps extracted and verified during migrations
• Core Web Vitals: cache, CDN, image formats, script budgets
• Google Search Console audits and issue resolution
• Content strategy aligned with your SEO manager's keyword targets

The site is only done when it is live, secured and monitored. Hosting is set up on cPanel or a VPS, DNS and SSL are configured, and backups run on a schedule. If you already have hosting, the site is deployed there and documented so anyone can maintain it.

Care plan (monthly)

• Core, plugin and dependency updates on a staging copy first
• Uptime monitoring and outage response
• Off-site backups with tested restores
• A monthly allowance of content and layout changes
• Priority response for anything urgent